Credit: Pizza Hut
Some folks might choose to give their significant other a heartfelt token of affection on Valentine’s Day, but for others, a slice of pizza might be the perfect parting gift.
Pizza Hut made waves on February 6th by announcing their “Goodbye Pies” for this Valentine’s Day, designed to assist those looking to end their relationships on a spicy note. The concept is simple: instead of breaking the news in person, Pizza Hut will deliver their Hot Honey pie to do the talking for you.
The timing, dubbed “Red Tuesday,” refers to the Tuesday before Valentine’s Day, statistically a popular day for breakups. Pizza Hut is capitalizing on this by offering their special pies from February 6th through Valentine’s Day, aiming to sweeten the bitter pill of a breakup with a hot honey pizza. It’s a bit ironic, considering the cold-hearted nature of the gesture.
Credit: Pizza Hut
“The promotional message from Pizza Hut emphasizes the opportunity to deliver unpleasant news in a somewhat more palatable way, with personalized packaging and a spicy-sweet pizza to ease the sting.” The boxes even leave a space for the sender’s name, adding a personal touch to the breakup.
While traditionalists may opt for chocolates, those seeking an unconventional exit strategy from a relationship can now send a pizza instead. And not just any pizza—it’s the hot honey variety, promising a blend of spicy and sweet flavors that might leave a lasting impression.
Credit: Pizza Hut
Described as featuring crispy pepperonis and a drizzle of habanero-infused honey sauce, Pizza Hut’s Hot Honey Double Pepperoni Pizza aims to satisfy cravings for both heat and sweetness. And for those hesitant to spend money or confront their soon-to-be ex in person, there’s the chance to win a free “Goodbye Pie” via GoodbyePies.com or to request Pizza Hut to send a breakup text on your behalf, along with a gift card for a free pizza.
“Pizza Hut’s Chief Marketing Officer, Lindsay Morgan, highlights the rising popularity of the sweet-heat flavor profile and expresses excitement over bringing this unique blend to their menu”. The launch of Goodbye Pies represents an attempt to merge spicy news with a sweet delivery method, fitting for Valentine’s Day.
Credit: Pizza Hut
In addition to potentially providing closure for the involved parties, the “Goodbye Pies” ensure that both the dumper and the dumper will have a memorable story to share about their unconventional breakup experience.