Did you know? The Whopper from Burger King boasts over 200,000 possible customizations. And if your idea stands out, you could be walking away with a cool million.
Credit: Burger King
Burger King is turning to its fans for its next big idea with the launch of the Million Dollar Whopper Contest. They’re inviting fans to share the ingredients they’d love to see in their dream Whopper for a shot at winning million and seeing their creation on menus nationwide for a limited time.
Credit: Burger King
In their announcement on February 5th, Burger King highlighted that the flame-grilled Whopper already offers over 200,000 possible customizations. But if you’ve ever dreamed of topping it with your favorite savory or sweet and sour flavors, now’s your chance to make it happen.
Let me break down how the contest works:
Here’s how you can get in on the action and submit your Million Dollar Whopper idea:
- Head over to the Burger King Million Dollar Whopper page or fire up the BK App. You can submit your creation from now until March 17 at 11:59 p.m. ET, but make sure you’re logged in to your Royal Perks account. Don’t have one? You’ll need to sign up to enter.
- Follow the easy prompts to craft your Whopper sandwich concept. You can get creative with between three and eight toppings.
- Once you’ve nailed down your idea, submit it via the snazzy text-based module. But here’s the fun part: an AI will whip up an image of your completed concept.
- While you’re checking out your creation, feel free to add a personalized AI-generated jingle and choose a cool background. Then, download the final image or video of your Whopper and share it with your friends on social media.
- Want to increase your chances of winning? You can submit up to three contest entries.
- Don’t forget to review the contest’s official rules for all the details.
Credit: Burger King
Later this year, three Whopper sandwich creations will be handpicked by contest judges. These lucky finalists will then get the chance to visit Burger King headquarters in Miami, Florida. There, they’ll fine-tune their concepts before seeing their creations grace menus nationwide for a limited time.
In a twist reminiscent of “American Idol: Burger Edition,” customers will be invited to try out the three final Whopper creations and cast their votes for their favorite Million Dollar Whopper. The finalist with the most votes will walk away with a cool million.
Credit: Burger King
Even if you don’t snag the grand prize, your first contest entry will score you a free Whopper with a $1 purchase. Just head to participating U.S. restaurants and redeem it through the BK App.
Pat O’Toole, Burger King’s chief marketing officer, expressed excitement about the contest, emphasizing Burger King’s commitment to letting customers have it their way. Already, the contest has sparked a buzz on social media, with people sharing their creative ideas on platforms like TikTok, X, and Reddit.
Credit: Burger King
I even got in on the action myself, whipping up a burger featuring cheddar cheese, caramelized onions, and a fried egg, among other tasty toppings. Who knows if it’ll earn me $1 million?
The original Whopper, born over 67 years ago, has seen its fair share of imaginative variations, from the Angry Whopper to the Ghost Pepper Whopper, and from the Green Bay Whopper to the Impossible Whopper – and many more.
Credit: Burger King
And for those in the Los Angeles area, mark your calendars for February 17th and 18th. Burger King fans can swing by “Million Dollar Whopper World” at the Santa Monica Pier. Along with snagging some merch, visitors can sample a California-inspired Whopper sandwich or create their own Million Dollar Whopper Contest-inspired masterpiece using a range of ingredients not typically found in-store – at least not yet.
